TheNewsMarket has won gold at the prestigious Digital Impact Awards 2024 in the Best Online Newsroom category. Automobili Lamborghini's Global Media Center was described by the award judges as having a “fantastic look and feel,” and “clear, measurable and concise objectives.”
The Digital Impact Awards honour the best corporate digital communications work, recognising outstanding advancements in the field from around the world.
The luxury automotive brand's Media Center integrates its social activity into the online newsroom, creating one hub for all brand communications.
It operates in three languages and is designed to perform seamlessly across all devices
Lamborghini's Global Media Center is built on ContentBase, TheNewsMarket's advanced and industry-leading newsroom platform which offers 100+ features designed to attract and engage all target audiences.
TheNewsMarket has supported Lamborghini for over ten years.
"We're extremely proud and honoured to receive this award. It's testament to the hard work and fantastic commitment from our whole team," says Keely Valentine, Managing Director at TheNewsMarket.
"ContentBase has been developed in response to the changing environment for brand communications and it continues to evolve. Next up is the integration of generative AI. Watch this space," adds Valentine.
TheNewsMarket is part of DMA Media, Europe’s leading news services company. To find out more about ContentBase, click here.
