ASICS EMEA

About ASICS EMEA

Moving minds since 1949, our purpose has been to help people achieve a sound mind in a sound body. Our founder, Kihachiro Onitsuka, had the ambition to use sport to improve the physical and mental health of young people in post-war Japan. He saw that sport had the power to lift spirits, project positivity and propel people and whole communities forward. And more than 70 years on, we still believe this. That’s why we continue to design and develop superior products to support more people to move for body and for mind.