Available December 6, full-family sneaker range celebrates iconic characters Sonic, Knuckles, and Tails who reunite in new film hitting theatres in the U.S. on December 20
(BOSTON) November 22, 2024 – Today, Reebok, the iconic and irreverent sports culture brand and Paramount Pictures, have revealed their Sonic 3 x Reebok footwear collaboration that celebrates the franchise’ forthcoming film, “Sonic The Hedgehog 3,” from Paramount Pictures in association with SEGA Sammy Group, which hits theatres in the U.S. on December 20, 2024. Available globally December 6, the Sonic 3 x Reebok collection features a range of exciting footwear styles inspired by Sonic, Knuckles, and Tails, for both kids and kid adults.
Sonic the Hedgehog returns to the big screen this holiday season in his most thrilling adventure yet. Sonic, Knuckles, and Tails reunite against a powerful new adversary, Shadow, a mysterious villain with powers unlike anything they have faced before. With their abilities outmatched in every way, Team Sonic must seek out an unlikely alliance in hopes of stopping Shadow and protecting the planet.
Sonic and Reebok share a rich history in pop culture, with both brands maintaining an endearing connection to fans through shared values of nostalgia, innovation, community, storytelling, and play.
“It’s such a pleasure partnering with an iconic footwear brand like Reebok to bring the fast, fun, and exciting energy of Sonic to the feet of fans,” commented Irene Trachtenberg, SVP of Worldwide Partnerships at Paramount Pictures. “Honoring the franchise and new film in this way – by bringing Sonic lovers a line of product that they can engage with and express their fandom – we think people are really going to love it.”
At its center, the Sonic 3 x Reebok collaboration honors the new film with a high contrast take on Reebok’s fast and springy FloatZig 1 running shoe, while giving a fist bump to Knuckles via a furry rendition of the classic and sturdy Club C Revenge court sneaker:
- Sonic FLOATZIG 1 ($140, Adult, 100220279): Reebok’s best-in-class everyday performance runner dressed in blue/white with Sonic inspired elements and nods to Sonic heritage and new film. Features iconic checkboard print on woven tongue label, sock liner, and heel, a Sonic inspired gold ring heel pull tab, and more, seated atop the soft and springy Zig-shaped Floatride Energy foam outsole.
- Knuckles CLUB C REVENGE ($100, Adult, 100220281): Reebok’s classic court shoe built in Knuckles inspired red/white with a full suede upper nodding Knuckles’ hair. Features a metal spike stud detail on the heel tab, checkboard print on woven tongue label, sock liner, and heel, a custom graphic sockliner, and much more.
The collection also features a five-piece kids footwear lineup including a light up Tails CLASSIC LEATHER STEP N’ FLASH ($65, Pre-School, 100220284) for Sonic’s flying friend, a glow-in-the-dark Sonic ZIG N’ GLOW ($65, Pre-School, 100220328), a Sonic ZIG DYNAMICA ($65, Grade School, 100220295), a Knuckles CLUB C ($60, Pre-School, 100223611), and a Tails CLASSIC LEATHER ($65, Grade School, 100220296).
The Sonic 3x Reebok footwear collection is available beginning December 6, 2024, from Reebok.com and select retailers, with the new “Sonic The Hedgehog 3” film expected coming to cinemas globally and in the U.S. on December 20, just in time for the holidays!
For more visit https://www.sonicthehedgehogmovie.com/, follow @Sonicmovie on social, and connect using #SonicMovie3.0
About Sonic the Hedgehog 3
Sonic the Hedgehog returns to the big screen this holiday season in his most thrilling adventure yet. Sonic, Knuckles, and Tails reunite against a powerful new adversary, Shadow, a mysterious villain with powers unlike anything they have faced before. With their abilities outmatched in every way, Team Sonic must seek out an unlikely alliance in hopes of stopping Shadow and protecting the planet.
About Paramount Pictures
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Paramount Global (NASDAQ: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Paramount Pictures has some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.
About Reebok
Reebok is an iconic and irreverent sports culture brand with a rich and storied fitness heritage dating back to 1895. Founded on athletic footwear that changed the direction of sport, Reebok continues to introduce innovations that propel the industry forward. Today, Reebok sits at the intersection of active, lifestyle and sport, offering high quality and modern styles that are adaptable for every occasion. The brand strives to deliver every athlete, from professionals to enthusiasts, with the opportunity, products and inspiration to reach their full potential. Reebok currently operates in 80 countries with approximately 400 freestanding stores around the world. For more information, visit Reebok.com or, for the latest news at News.Reebok.com. Discover Reebok on Instagram, Twitter and Youtube.
