The two brands unveiling an exciting new partnership at Sebring
Sant’Agata Bolognese, 21 March 2025 – Lamborghini Squadra Corse and Alpinestars announce a long-term partnership for racewear. Both brands share a deep-rooted Italian heritage and were founded in the same year, 1963, marking over six decades of innovation and excellence in their respective fields.
Alpinestars brings its commitment to performance and protection to the most prestigious racing championship where Lamborghini Squadra Corse competes.
Starting in 2025 at Sebring racetrack, this collaboration will enhance its presence in the world of global racing and allows continued delivery of cutting-edge racewear technology at the highest levels of competition.
As part of this partnership, Alpinestars will support Lamborghini Squadra Corse across their premier championships:
- Lamborghini Super Trofeo – Asia-Pacific, Europe, and North America
- LMDh – IMSA WeatherTech SportsCar Championship GTP class
- GT3 – Further solidifying Lamborghini’s presence in top-tier GT racing
In addition, a licensing project will be developed collaboratively by both brands and unveiled in 2025. This project will include a range of co-branded merchandise reflecting the shared commitment to innovation, quality, and Italian craftsmanship.
The licensing initiative aims to bring the excellence of Lamborghini and Alpinestars to a broader audience, allowing fans and enthusiasts to experience the cutting-edge technology and design synonymous with both brands.
Chris Hillard, Head of Media and Communications for Alpinestars, said about this partnership: "Lamborghini’s storied history and commitment to operating at the highest level through innovation and technology, coupled with their unique and iconic style fits perfectly with the ethos of Alpinestars. We look forward to a comprehensive technical partnership with Lamborghini Squadra Corse and to protect the drivers and crews across the various competitions and categories on which their teams and Super Trofeo competitors will operate around the globe".
Christian Mastro, Marketing Director for Automobili Lamborghini: “Lamborghini Squadra Corse is proud to announce our partnership with Alpinestars, a world leader in motorsports performance protection. This partnership is the result of our constant pursuit of excellence, and thanks to Alpinestars' expertise we can guarantee our drivers the best in safety, performance and comfort.”
AUTOMOBILI LAMBORGHINI
Founded in 1963 in Sant’Agata Bolognese, near Bologna, Automobili Lamborghini is an iconic name in luxury super sports car production. With legendary models such as the Miura, Countach, Diablo and Aventador, alongside limited editions such as the Reventón and Sesto Elemento, Automobili Lamborghini continues to innovate and shape the industry. Today, the fully hybrid lineup includes three main models: the first V12 HPEV (High Performance Electrified Vehicle) Revuelto; the first plug-in hybrid Urus SE Super SUV; and the new, class-beating HPEV Temerario. Committed to a sustainable future through the "Direzione Cor Tauri" program, Automobili Lamborghini aims to embody its mission of "Driving Humans Beyond" by embracing the values of being brave, unexpected, and authentic. With approximately 3,000 employees, and a network of 186 dealers in 56 countries, Automobili Lamborghini is a global player in the luxury automotive sector.
ALPINESTARS
Alpinestars, the world’s premier motorsports performance protection manufacturer, has been operating at the highest levels of racing for more than 60 years. Partnering with the world’s best athletes and teams in championships from F1, MotoGP, IMSA/WEC and NASCAR to WRC and AMA Motocross and Supercross, as well as events like the Dakar Rally, provides Alpinestars’ technical staff unrivalled access to a testing programme that pushes technology to the absolute limit both on and off the track. By pursuing innovation through technology research, design and development, the company’s state-of-the-art facilities in Italy and the US fuel a worldwide racing development programme that ensures Alpinestars remains in pole position as a global force in every major motorsport series. Alpinestars is forever committed to delivering the highest level of technically advanced driver and team products which offer improved breathability, optimal comfort, and the ultimate in performance and protection for the racing world’s top athletes and to Lamborghini Squadra Corse and their Global Racing program.
ALPINESTARS. ONE GOAL. ONE VISION.
https://www.facebook.com/Alpinestars/
https://www.linkedin.com/company/alpinestars/
https://www.instagram.com/alpinestars/
https://www.instagram.com/alpinestarsauto/
https://www.youtube.com/user/AlpinestarsVideos
https://X.com/alpinestars
