- Three European customers outline the benefits and pleasures of owning a Genesis
- Genesis “Son-Nim” approach to hospitality treats customers as honoured guests providing a unique approach to customer experiences
- Genesis owners gain exclusive access to events throughout Europe – including the Genesis Scottish Open
Frankfurt, Germany, 08 April 2025: At Genesis, “Son-Nim” is more than a tagline — it’s a core belief that permeates every facet of the brand. Genesis cars seamlessly integrate into the lifestyles of their owners and become a trusted companion in daily life.
Such is the case for Manuela Orfanò, a team lead at GP Piping Systems in Switzerland, a producer of pipes for water and cooling applications.
Manuela describes her GV60 as her “private spa,” a sanctuary where she can unwind and prepare for the day ahead.
“I can tell you what my mum always says when she sits in the car,” Manuela shares, “‘Manu, che lusso!’ [That’s Italian for] ‘Oh, what a luxury!’”
Among Manuela’s favourite features is Remote Smart Parking Assist (RSPA), which provides her with a sense of ease that makes everyday life much smoother and more convenient.
Charlie Langhorne, co-founder and managing director at Wild in Art in the U.K., compares his Genesis GV80 to a cozy “cocoon.”
He especially loves the heated steering wheel and seats, mentioning, “When I’ve had a long day, I’ve got a long drive ahead of me, I’ll get in and go, ‘aah,’ relax, and ‘now let’s drive!’”
The unmatched comfort and luxury of his spacious SUV especially comes in handy for his active lifestyle that includes cycling and running.
“I know the car is not going to worry about having my bike in the back,” he says. “Everything is so beautifully put together. Everything is so tactile.”
For Sebastian Wacht, partner at the management consulting firm W&W Beratung Maximilian und Sebastian Wacht in Germany, his Genesis GV70 strikes the perfect balance between comfort, reliability and understated elegance.
“Long-distance comfort is very important to me because I travel a lot for business when I meet with customers,” Sebastian says.
Genesis’ exceptional customer service, including direct access to a technical assistant, deepens his appreciation for the marque. Most of all, Sebastian mentions he appreciates the car’s design, which is both stunning and subtle.
Owner-Exclusive Events
The Genesis owner community is not just a group of car owners but a network of “Son-Nim” admirers that share a deep appreciation for Genesis’ quality, innovation and customer-centric approach. Genesis gathers this community across events and experiences that allow owners to build connections with each other.
Manuela’s unforgettable experience at the 2023 Genesis Scottish Open is just one example.
One of the top five tournaments on the DP World Tour, the Genesis Scottish Open is held every July at the exclusive Renaissance Club, located just outside Edinburgh in East Lothian, Scotland. Knowing how much she loves golf, Genesis invited Manuela to participate in 2023.
“Getting the chance to play the same course with the same pin position was something I will never forget,” Manuela recalls. “You’re not just buying a car; you’re buying an experience.”
To organise a test drive, follow this link.
About Genesis
Founded in South Korea, Genesis offers premium cars with a luxury experience and is committed to delivering an exceptional service to its customers. From its European headquarters in Frankfurt, Genesis Motor Europe operates in Germany, Switzerland and the UK. Since launching in Europe in 2021, the brand has received multiple company and product award wins across all three markets.
The Genesis range includes three dynamic pure electric models as well as the most recent addition, Genesis G90, the brand’s flagship luxury saloon. Central to Genesis' identity is the distinctive design language of 'Athletic Elegance', blended with the very latest technology to deliver state-of-the-art customer features. Genesis is dedicated to a sustainable future and aims to become a carbon net zero by 2035.
For more information about Genesis and its definition of premium, please visit www.genesis.com.
