- As one of the 15 global partners of the Paris 2024 Olympic and Paralympic Games, Allianz insures the Movements, athletes and fans with wide-ranging coverage solutions and services.
- Allianz brings the Olympic & Paralympic Movements to life for its employees, customers, and distribution partners through its global “Get Ready” campaign and market activities in over 40 markets.
- Global initiatives include supporting 160 athletes throughout the entire cycle of their sports careers, and programs that encourage young people around the world to be physically active.
Allianz is mobilized to help deliver a successful Olympic and Paralympic Games Paris 2024, beginning with the support of more than 160 Team Allianz athletes and Para athletes, with 90 likely to compete at Paris 2024. They will be cheered on by over 2,000 Allianz colleagues and supported by 200 plus volunteers working behind the scenes and on the ground to help ensure a smooth and successful event.
Over 29 thrilling days, 14,900 world-class athletes from over 200 National Olympic and Paralympic Committees and the IOC Refugee Olympic Team will compete across 32 different sports in the spirit of unity and peaceful competition. The Games are expected to attract 15 million visitors between the Olympic (from July 26 to 11 August) and Paralympic Games (from 28 August to 8 September), with billions expected to watch the Opening Ceremony and the competitions live around the globe.
Allianz’s strategic partnership with the Olympic and Paralympic Movements extends through 2028 and includes the upcoming Games Milano Cortina 2026 and LA28, allowing Allianz to connect with millions of customers, consumers and business partners around the world, increasing awareness and appeal of the most valuable global insurance brand and creating business impact in core growth markets.
At Allianz, we believe in the power of sports to elevate and unite people through peaceful competition, helping to transcend social and cultural barriers. We are proud to be the Worldwide Insurance Partner of the Olympic and Paralympic Movements. Inspired by the optimism and perseverance of the athletes, we are honored to support this extraordinary event that brings more than 200 nations together.- Oliver Baete, CEO of Allianz
For most athletes, the Olympic and Paralympic Games are certainly the most important sporting event in their lives. At the Games in Paris, sports that are otherwise not in the spotlight are also given a stage. There is something for every spectator. With the campaign around the Games, Allianz is addressing new target groups and reaching young people, particularly via digital channels, who have not yet had much to do with the topics of insurance and pensions, making them enthusiastic about Allianz's services.
Insuring the Games
Without insurance, large sports events, like the Olympics, could not take place. Allianz collaborates with the International Olympic Committee (IOC) and the Organizing Committee of Paris 2024 to provide insurance solutions for the Olympic and Paralympic Movements, as well as the National Olympic Committees around the world and their respective Olympic teams and athletes. This includes commercial coverages for liability or cyber as well as property damage insurance for several venues used during the games. Allianz also provides ticket cancellation insurance for fans, a medical assistance program for 155,000 athletes, staff, and volunteers and personal accident insurance for national teams. With an extensive range of coverage for athletes, fans, businesses and more, Allianz is a major insurer of the sports ecosystem.
Supporting athletes, encouraging movement
Supporting athletes is at the heart of the strategic partnership between Allianz and the Olympic and Paralympic Movements. 160 athletes, Para athletes and hopefuls from 32 countries in 53 sports are part of Team Allianz. Allianz has created a dedicated support program for athletes, including a year-round mentoring Buddy Program and financial literacy initiatives that help athletes manage sports, personal finance and their professional careers. Allianz supports them not only financially, but also by answering questions about their coverage. At the same time, the athlete testimonials convey important values such as friendship and respect, thus strengthening the Allianz brand.
Allianz also encourages young people around the world to be more physically active through its MoveNow Program, which facilitates access and offers opportunities for the young generation to become and stay active.
Creating unifying moments around the world
Acting on our belief that sports help unify people, Allianz is creating Olympic community activations in over 40 markets around the world, including events that bring together current and potential customers and business partners from around the world.
In the games host country, Allianz France is promoting the Olympic spirit with a wide range of activities involving employees and salespeople (tied agents and distribution networks). Allianz celebrated the countdown to the opening day of the Games by unfurling a giant digital banner across the Tour Neptune in La Défense in Paris, home to the offices of Allianz France. Allianz Italy is highly engaged with the Olympic and Paralympic Movements through many sports partnerships with Italian CONI, CIP, Fiamme Oro, Milano Cortina 2026 Foundation and several other Italian sport federations. Allianz Italy has also created a TV docuseries, Sognando Parigi 2024, for national TV channel Rai, which tells the stories of seven Italian Allianz Ambassadors on their path to Paris 2024. Allianz Spain hosted an event at the Spanish Olympic Committee in Madrid to present four athletes who are heading to the Games, and from August 28th, Allianz UK will be an official sponsor of Channel 4's coverage of the Paralympic Games. In Munich, Germany, the Allianz Arena will be illuminated with the colors of the German and French flags on July 26th (the day the Games begin in Paris) – a powerful visual symbol of the unifying power of sports. And thousands of miles away from Paris but close in spirit, Allianz Australia launched the #GoAustraliaahhh campaign to encourage all Australians to cheer for their athletes ahead of Games and celebrate its long-term partnership with Paralympics Australia (since 2011), and the Australian Olympic Committee (since 2019).
