Today, adidas launches the new F50 Messi ‘La Vida Tropical’ which will be worn on-pitch exclusively by Leo and 10 of the World’s top young players.
The boot offers a fresh twist on last year’s F50 ‘Triunfo Estelar’ with some visual design updates such as the inclusion of a ‘Messi + 10’ sign-off in homage to the 10 young ballers who will also lace up in the new F50, including: Lamine Yamal, Cavan Sullivan, Claudio Echeverri, Jaedyn Shaw, Antonio Nusa, Joel Ndala, Vicky Lopez, Kenan Yildiz, Assan Ouedraogo, and Eliesse Ben Seghir.
Another update includes jagged haptic lines across the upper - versus the smooth lines seen on previous models - as a nod to the explosive speed associated with F50 players. The boot also features the iconic ‘Messi’ logo on the heel counter and drops in a radiant pink and turquoise colourway inspired by the city of Miami. It includes the latest F50 technology, such as:
- Sprintframe 360 - a specifically designed soleplate built to provide optimised stability and traction and help facilitate multidirectional speed and acceleration.
- Hybridtouch Upper – a synthetic, lightweight material - that offers a moulded fit to provide comfort at high speeds, where it is needed most.
- Burrito Tongue closure system – The closure of the ‘burrito’ style tongue is adapted to Leo’s preferred fit and has been engineered with knit material for maximum comfort.
The boot will be worn on pitch for the first time be Leo on April 19th when Inter Miami take on Columbus Crew in the MLS and is available to purchase from today via https://www.adidas.co.uk/men-football-shoes and select adidas stores and retailers.
ENDS
NOTES TO EDITORS:
About adidas
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 62,000 people across the globe and generated sales of € 23.7 billion in 2024.
For more information, please visit www.adidas-Group.com.
About adidas in Football
adidas is the global leader in football. It is the official supplier of the most important football tournaments in the world, such as the FIFA World Cup™, the FIFA Women’s World Cup™, the UEFA European Football Championship™, the UEFA Champions League™ & the UEFA Women’s Champions League™. adidas also sponsors some of the world’s top clubs including Real Madrid, Manchester United, Arsenal, FC Bayern Munich & Juventus. adidas is also partner to some of the best athletes in the game including Leo Messi, Lamine Yamal, Jude Bellingham, Aitana Bonmati, Pedri, Florian Wirtz, Alessia Russo, Paulo Dybala, Lena Oberdorf, Gabriel Jesus, Serge Gnabry, Manuel Neuer, Vivianne Miedema, Mary Fowler, and Wendie Renard
