Complements Agritechnica’s new Digital Farm Center 9-15 November 2025
(DLG). This year, Agritechnica, the largest agricultural trade fair for agricultural machinery, is partnering with the 10th PREGA conference in Hungary 4-5 February, which focuses on practical aspects of digital farming: increasing efficiency by optimizing farming practices. The partnership is part of a wider 2025 campaign by the DLG (German Agricultural Society), the organizer of the Agritechnica, to promote knowledge about digital farming, a topic that will be featured in-depth at the new Digital Farming Center at Agritechnica, 9-15 November, in Hanover, Germany.
Like their European colleagues, Hungarian farmers are increasingly looking to digital farming to solve many of the challenges facing the farming profession, including societal and consumer pressure, input costs and legislation. The organizer of the 10th PREGA conference, agroinform.hu designed the program to offer practical approaches and present technical solutions in digital and precision farming.
“Agritechnica’s partnership with the 10th PREGA conference is especially relevant for this year’s edition. In November, Agritechnica will present its new Digital Farming Center which will showcase the most relevant and newest solutions in precision and smart farming as well as the trends for the future, “ says Dr. Olga Hunger, Regional Director Eastern Europe, DLG e.V..
The two-day PREGA conference in Kecskemet, Hungary on 4 and 5 February will offer some 600 participants a mix of keynote speeches, plenary discussions and presentations alongside the exhibition. With more than 100 invited speakers, the program will feature practical results: presentations from farmers that have already implemented precision farming on a wide scale. These farmers will detail how the new processes have positively affected their productivity and profits.
Further topics covered at PREGA 2025: Digital developments and experiences in agricultural record keeping, regenerative farming, smart-till and answers to questions - what, when and how to plant to minimize losses due to pests? Cross-sectoral agricultural knowledge transfer: what can we learn from each other?
Agritechnica is a popular event among Hungarian farmers, attracting some 2500 visitors at the last event.
The new “Digital Farm Center - presented by FarmRobotix” is the centre of excellence at Agritechnica for robotics, automation, AI, drones and precision farming for crop production. Located at the center of the trade fair and organized according to core agricultural areas like harvesting and soil cultivation, the latest technologies will be presented in the Digital Farm Center “to touch” and inspect close-up. Under the guiding theme of Agritechnica 2025 is “Touch Smart Efficiency” Agritechnica 2025 aims to offer visitors direct access to innovative, connected agricultural systems that employ digital technologies to maintain productivity as well as increase efficiency and sustainability for a hands-on, interactive and tangible experience.
Detailed PREGA program www.prega.hu/
Media contact
Malene Conlong
+49 69 24788-213
m.conlong@dlg.org
About DLG
With more than 31,000 members, DLG is a politically independent and non-profit organisation. DLG draws on an international network of some 3,000 food and agricultural experts. DLG operates with subsidiaries in 10 countries and also organizes over 30 regional agricultural and livestock exhibitions worldwide. DLG’s leading international exhibitions, EuroTier for livestock farming and Agritechnica for agricultural machinery, which are held every two years in Hanover, Germany, provide international impetus for the local trade fairs. Headquartered in Frankfurt, Germany, DLG conducts practical trials and tests to keep its members informed of the latest developments. DLG’s sites include DLG's International Crop Production Centre, a 600-hectare test site in Bernburg-Strenzfeld, Germany and the DLG Test Centre, Europe's largest agricultural machinery test centre for Technology and Farm Inputs, located in Gross-Umstadt, Germany. DLG bridges the gap between theory and practice, as evidenced by more than 40 working groups of farmers, academics, agricultural equipment companies and organisations that continually compare advances in knowledge in specific areas such as irrigation and precision farming.
