Farm professionals benefit from Agritechnica’s full range of farm equipment; 5,000 North American visitors in attendance at last show – Booth 2045 at Commodity Classic, Denver, Colorado March 2-4
(DLG). Next week, March 2-4, at the Commodity Classic event at booth 2045 in Denver, Colorado, the team of Agritechnica, the world’s largest agricultural machinery trade fair held in Germany in November, will preview show highlights to North American farming professionals, a group at Agritechnica that number many thousands.
“For some 5,000 farmers and other agricultural experts visiting the last edition from North America, Agritechnica continues to play an important role for investment decisions,” says Ulrike Schmidt-Machinek, managing director of DLG North America.
At the venue in Hanover, Germany, November 9-15, 2025, Agritechnica will be offering a full range of farm equipment, solutions and innovations not found in this breadth anywhere else in the world. All globally operating farm equipment companies are traditionally represented at the world’s largest venue for agricultural decision-makers, which in 2023 attracted more than 2,800 exhibitors and 474,000 visitors from 149 countries.
At Commodity Classic, Ulrike Schmidt-Machinek and Brad Michnik will present the trade fair’s equipment range, from crop protection sprayers to drones, from tractors to autonomous equipment systems and from combine harvesters to digital assistance systems.
Under the guiding theme “Touch Smart Efficiency”, Agritechnica 2025 will offer visitors direct access to innovative, connected agricultural systems that employ digital technologies to maintain productivity and increase efficiency for a hands-on, interactive and tangible experience.
The organizer of Agritechnica is the DLG (German Agricultural Society), a non-profit organization which aims to further agricultural knowledge across borders. To meet this objective, DLG recently set up DLG North America in Guelph, Canada to offer the region’s farmers access to technical solutions and best-practice knowledge, enabling informed investment decisions.
A selection of features at Agritechnica
Digital Farm Centre
The new “Digital Farm Center - presented by “FarmRobotix” features exhibits on robotics, automation, AI, drones and precision farming for crop production.
Visitors will be able to experience product demonstrations, presentations and panel discussions in practical and interactive ways.
Startups
At a dedicated area, startups offer not only solutions but also fresh ideas and inspiration that can help master current challenges in the industry and make tomorrow's agriculture more sustainable and digital.
Agritechnica’s Dealer Centre
Agricultural machinery dealers in hall 2 represent the most important link between manufacturers and end customers. The Dealer Centre at Agritechnica, an exclusive area for specialist dealers and distributors from all over the world, offers the ideal conditions for discussions, networking and initiating business.
DLG’s travel partners in the US and Canada offer farmers and dealers turnkey travel packages to Agritechnica, including farm visits and sightseeing in Germany.
Media contact:
Malene Conlong
Tel: +49 6924788237
Email: M.conlong@dlg.org
About DLG
With more than 31,000 members, DLG is a politically independent and non-profit organisation. DLG draws on an international network of some 3,000 food and agricultural experts. DLG operates with subsidiaries in 10 countries and also organizes over 30 agricultural and livestock exhibitions worldwide. DLG’s leading international exhibitions, EuroTier for livestock farming and Agritechnica for agricultural machinery, which are held every two years in Hanover, Germany, provide international impetus for the local trade fairs. Headquartered in Frankfurt, Germany, DLG conducts practical trials and tests to keep its members informed of the latest developments. DLG’s sites include DLG's International Crop Production Centre, a 600-hectare test site in Bernburg-Strenzfeld, Germany and the DLG Test Centre, Europe's largest agricultural machinery test centre for Technology and Farm Inputs, located in Gross-Umstadt, Germany. DLG bridges the gap between theory and practice, as evidenced by more than 40 working groups of farmers, academics, agricultural equipment companies and organisations that continually compare advances in knowledge in specific areas such as irrigation and precision farming.
