LONDON. Speedo, the world’s leading swimwear brand, has historically seen more medals won by swimmers wearing Speedo than any other brand. 2021 follows suit, with female swimmers wearing the latest Fastskin racing suits winning over 50% of medals in this year’s biggest global celebration of sports.
Speedo Fastskin technology has always blown the competition out of the water, with over 20 years of pioneering performance. Starting with what the swimmer needs, the new Fastskin LZR Pure Intent and Fastskin LZR Pure Valor combine innovative new technologies and new fabrics applied intelligently to make the perfect suit for every type of competitive swimmer.
The result is Speedo’s most advanced swimwear and equipment technology to date, strengthening Speedo’s world class reputation as one of the most innovative brands in sport.
The LZR Pure Intent is the first swimsuit to use a smart fusion of three fabrics, allowing for additional compression in targeted areas to streamline, increase power and reduce drag.
Both swimsuits are available in a number of colours and designs, to allow swimmers to express their own personalities after research revealed some athletes prefer bright colours that allow them to feel empowered and energised, whilst others prefer the powerful and strength-like focus of black.
Developed in Speedo’s global R&D facility, the Aqualab, a team (including experts in textile technology garment engineering, sports science, computational fluid dynamics, testing protocols and design) covered 350,000 miles throughout a three-year testing and development programme.
Speedo placed real importance in consulting with swimmers throughout the iterative process to ensure they could make the best suit possible. This process involved 330 swimmers, including Caeleb Dressel (USA), Ryan Murphy (USA), Emma McKeon (AUS), as well as club swimmers, masters swimmers and 10 world-leading coaches, to create a choice of performance swimsuits suitable for both professional and aspiring swimmers.
Speaking about the latest Speedo performance range, Caeleb Dressel (USA) said: “Having been a part of this phenomenal development process, I’m incredibly excited about wearing the Speedo Fastskin suits in competition. I’ve seen first-hand the work that has been put into creating the best swimsuit in the world and the technology that goes into that.
“This is exactly why I signed with Speedo – they’re in a league of their own when it comes to producing swimsuits that help me to go as fast as I can. I’ve already spent a lot of hours in the pool wearing the LZR Pure Intent and Pure Valor and have seen the benefits it brings me and that only makes me even more excited for what is to come.”
Head of Research and Development at Speedo, Dr Rob Blenkinsopp said: “2021 is already proving to be a hugely successful year for our Speedo athletes and the suits are making a bold statement to the swimming community. It’s been incredible to have the privilege of working with leading swimmers to shape our elite suits exactly to their needs. The result of this is a new generation of elite Speedo Fastskin racing suits that draw upon two decades of pioneering Fastskin technology, we’re taking it to the next level! Swimmers wearing Fastskin are delivering exceptional results and are proving to be a really big hit with female swimmers in particular.“
The Fastskin LZR Pure Intent and Fastskin LZR Pure Valor swimsuits are FINA-approved and available to purchase from https://www.speedo.com/uk/en/fastskin.html
