- Team kits unite all athletes with fresh interpretations of each nation’s distinctive identity and graphics inspired by the fire of passion that burns within every athlete
- Designed using universal design principles, the range enables athletes with and without disabilities to compete in comfort and without distraction at the Paris 2024 Olympics and Paralympic Games
- Select team apparel will be available from the 19th April via www.adidas.com and the adidas app
Today, adidas unveils the team kits that will be worn at the upcoming Paris 2024 Olympic and Paralympic Games. With one central design story, all adidas teams and athletes are united under a design DNA that celebrates the unique identities of each nation, while encapsulating the fire of passion that burns within every athlete.
Jacqueline King, Design Director, Specialist Sports, adidas said: “Our belief is that there is no greater demonstration of what it means to design for an athlete, than a tournament that showcases the breadth and variety of sport. Alongside the goal of supporting the athlete to perform at their best when the pressure builds, these collections seek to connect them to their home nations, via designs inspired by their individual national identities. These elements are brought together in a kit which is grounded in simplicity – resulting in a sleek, modern collection”.
Designed to unite athletes with a single design story
All athletes share a passion for their sport, but this internal fire burns brightest around major international tournaments. In Paris, adidas will capture the flame that burns within every athlete through impactful fonts and detailed graphics – that feature across all apparel created for its 15 officially sponsored teams; signifying there is no international unifier like the passion for sport. To express the fire within athletes, the kits’ graphics, typeface, and all over print use a repeated line pattern which is brought to life through pops of color, conveying the roaring passion that is ready to emerge in the heat of competition.
In a first for the brand, 86%*[1] of all competition, podium and village wear created for adidas’ sponsored teams are selected and designed with universal design principles at their core to enable athletes with and without disabilities to participate in comfort, and without distraction.
Designed to support athletes on the biggest stage
adidas - through its founder - has been understanding athletes for 100 years, working collaboratively with athletes to truly immerse itself in their experience in sport - and developing accordingly. This unparalleled expertise is demonstrated in this full collection which is crafted through the selection of pieces built to the needs of athletes. From boxing to wrestling, they’re the result of a constant commitment to creating only the best for the athlete.
Beyond team kits, adidas’ offering extends to the 2024 athlete pack – a 49-strong footwear collection which equips athletes across 41 different disciplines – more than 20 of which may be seen during the field of play this summer. A striking orange and pink outsole sparks against the muted black upper of each – again representing the fire of passion shared by athletes, who represent the pinnacle of their respective sports on the world stage.
Select adidas team collections are available from 19th April at adidas.com and via the adidas app. For further information please visit www.adidas.com or follow @adidas on Instagram to join the conversation.
NOTES TO EDITORS:
About adidas at Paris 2024
adidas’ roster of sponsored teams comprises of nine Olympic teams and six Paralympic teams. The Olympic teams include Team GB, Team D, Hungary, Poland, Ethiopia, Ireland, Bahrain, Cuba and Turkey. Alongside these Olympic teams, adidas will also be sponsoring the French Athletics, French Handball and Polish Volleyball Federations at Paris 2024. ParalympicsGB, Team D Paralympics, Poland Paralympic Team, Cuba, Turkey and Paralympics Ireland meanwhile make up the brand’s sponsored Paralympic teams.
About adidas
adidas is a global leader in the sporting goods industry. Headquartered in Herzogenaurach/Germany, the company employs more than 59,000 people across the globe and generated sales of € 21.4 billion in 2023.
For more information, please visit www.adidas-Group.com.
[1] 196 out of 227 base styles are adaptive friendly
